Wed, 27 January 2016
This week for art 3 of the RubberOnion Freelance School we're talking about the likely goal in your third year: making more money. There are a lot of things that you can do to shake up the status quo and get some more green in the bank but the number one item is to charge more. That, however, is much harder to do than to say so let us break it all down for you and give you tips, stories, analogies and metaphors to help you set your monetary goals and meet them! Sign up for the newsletter or become a Patron on my Patreon page to get the more detailed ebook in February on starting a freelance business. Listen for clay head, "eben" flow, plateau-sneeze, live 'n let die, the painting elephant that will die now, and "grammar... it's hard." Please Rate & Review us on iTunes And you can now listen to us out on SoundCloud! Topics & Timestamps:(6:53) The big difference between freelancing and a salary-job
(11:11) The "diet" analogy
(14:59) The Artists' Pay Insecurity
(22:13) Modern art example
(28:10) Plateau
(33:18) How to define "career progress"
(38:52) Setting the goals you need
(41:55) The Red Bull example
(47:42) Charging per-hour vs per-project
(55:42) Tips on how to raise your rate
(1:10:51) Opposite approach: making a lateral move
(1:18:05) The real reason one animation makes more than another of the same quality
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Direct download: rubberonionpodcast-117-freelancing_year_3.mp3
Category:general -- posted at: 10:15am EDT
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Wed, 20 January 2016
After last week's surprise interview with Don Bluth, we're back with part 2 of the RubberOnion Freelance School and this time we're talking about what would be the goal in your second year: creating your brand. We talk about using your own personality and voice to shape the tone of your brand, how to market yourself, the importance and limitations of a niche market and a bunch more. Sign up for the newsletter or become a Patron on my Patreon page to get the more detailed ebook in February on starting a freelance business. Listen for floating and hammocks, Gary Oldman Craigslist, Rob's Baked Buttered Beans, and Rabbi Schwarzenegger Please Rate & Review us on iTunes And you can now listen to us out on SoundCloud! Topics & Timestamps:(7:52) Recap of the previous Freelance School (#1)
(13:34) The word: Brand
(19:11) Using a Niche Market
(21:51) Arnold Schwarzenegger
(27:07) Analyzing last year's data
(31:37) Using a personal style
(34:18) The "jack-of-all-trades" marketing problem
(37:45) Using the same name as a moniker and business name
(41:05) What's unique about you
(44:21) Branding... the verb
(48:36) Having a business "voice"
(51:01) Logos, Style, and Tagline
(58:10) Marketing, and what to do with a scattered presence
(1:09:46) What can you do that people want?
(1:14:38) Shifting your brand when it stops working for you
(1:17:46) Testing the success of your brand approach
(1:22:50) Using your voice
(1:28:17) Putting it all together
Media Referenced During this Episode:Stephen's "My Friend the..." series Stephen's VLOG series RubberOnion Review series with Stephen & Rob
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Direct download: rubberonionpodcast-116-freelancing_year_2.mp3
Category:general -- posted at: 11:39am EDT
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Wed, 13 January 2016
This week I bring you a very special interview with DON BLUTH (Dragon's Lair, Secret of NIMH, American Tale, Land Before Time). His Indie GoGo campaign to make a sizzle reel for a "Dragon's Lair" movie pitch closes this Friday, January 15, so if you want some of the perks like autographs, tutorials, animation cells, a masterclass, and more you should check out the page! We talk about his time at Disney and decision to leave, his thoughts on sequels, CGI, the current landscape of animation and the internet, the importance of not dumbing things down for kids, and a bunch more stuff. We also took some of your questions so thanks to those of you who submitted! Check out the Indie GoGo campaign by clicking the image below and enjoy the show!
Listen for animatronics, dog sneeze, cgi and hormones, Gary's playboys, and death... this was a fun episode! Please Rate & Review us on iTunes Also be sure to check out Don's Website and definitely like him on facebook! And you can now check us out on SoundCloud! Topics & Timestamps:(3:24) Death and Don Bluth movies
(7:00) What lead to the decision to leave Disney and start his own studio
(10:55) Thoughts on CGI
(12:34) On the importance of good scripts and not dumbing things down for kids
(14:34) The role of the internet on the resurgance of traditional animation
(19:35) Thoughts on sequels
(21:09) Secret of NIMH production
(26:50) Dragon's Lair the game
(33:30) AUDIENCE QUESTIONS:
(33:45) Lamont: "Who will they would pitch the Dragon's Lair movie to?"
(34:41) James T Nethery: "I've always heard from people who have worked for you that you would usually cast your animators by sequence instead of by character like the Disney studio did. So instead of an animator working on one character throughout the film, they'd get a bit of every character. Was there a specific reason for this style of casting?"
(35:37) "Gary & his Playboys" story
(36:18) Kaishu: "How was your experience working on plays?"
Check out more of your hosts:Preorder Stephen's Animation Tutorial Book:
Direct download: rubberonionpodcast-115-don_bluth_interview.mp3
Category:general -- posted at: 2:04pm EDT
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Wed, 6 January 2016
To kick-off the new year, I'm having a month long "Freelancing School" where each week you get a blog post and a podcast episode based on one of your first four years in building a freelance animation business. This week it's all about what to expect when you finally decide to make that jump. We talk about how to pitch for jobs and where to find them, whether or not to take low paying gigs, how to quote for animation and some of the big changes that happen (like taxes and insurance). If you've been thinking about making a go at being a freelancer, January's selection of shows and posts is a good place to start! Sign up for the newsletter or become a Patron on my Patreon page to get the more detailed ebook in February on starting a freelance business. Listen for Jessie Katzenflippenburgers, the captain's thermos bag, scatman, and the $1 one-hour movie Please Rate & Review us on iTunes And you can now listen to us out on SoundCloud! Topics & Timestamps:(7:09) What's on the Show
(10:52) Your (and our) 1st Client... getting started
(18:13) When Stephen decided that animation was his career
(20:23) Freelancing like Standup Comedy
(22:53) Ways to Learn (and get into) Animation
(28:08) Understanding Name-Brand through the world of Modern Art
(34:15) The benefit of being young
(40:46) Client Types: The Poker Chip Metaphor
(46:43) What changes happen to your life when you go into Freelance
(55:08) Networking and finding what works with your own personality
(1:01:07) How to Pitch for a job
(1:13:34) How to Quote a budget for animation
(1:32:41) Final Words and more on networking
Check out more of your hosts:
Direct download: rubberonionpodcast-114-freelancing_year_1.mp3
Category:general -- posted at: 10:39am EDT
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